LIMITATIONS ON ACTIVITIES. 2.1 Limitations on Activities. Your activities under this Reseller Agreement shall be limited as follows: 2.1.1 You shall conduct all business in Your own name and in accordance with the highest business standards, acting dutifully, in good faith, and in compliance with all applicable laws and the terms of this Agreement, and not perform any act which would or might reflect adversely upon the Products or the business, integrity, or goodwill of Beryllium. 2.1.2 You shall not purport to be authorized to legally represent Beryllium or conduct negotiations on its behalf. You shall not have the authority to make any commitments, agreements, or incur any liabilities whatsoever on behalf of Beryllium, nor shall Beryllium be liable for any acts, omissions to act, contracts, commitments, promises, or representations made by You. 2.1.3 You shall not use any trademarks, names, or other identifiers owned or used by Beryllium (“Marks”), except that You may refer to Beryllium and the Products in conversations and written correspondence with potential customers in the same manner as Beryllium does in its own marketing materials and website. Any use of the Beryllium Marks shall be subject to Beryllium’s right to review and approve or reject in advance each proposed use, and shall conform with any trademark usage guidelines, policies, or requirements provided by Beryllium. Beryllium is the sole and exclusive owner of the Beryllium Marks. Upon termination or expiration of this Agreement, You shall immediately cease all use of the Beryllium Marks. 2.1.4 You shall not make any representations or statements about Products, prices, or business practices, except that You shall forward to potential customers (i) unmodified marketing materials provided by Beryllium and (ii) references to Beryllium’s standard conditions of sale, as published by Beryllium on its website or otherwise. 2.2 No License. No license is granted under this Agreement to use or access any Products, any of Beryllium’s proprietary technologies embodied therein, or any data, information, or other content provided thereby. 2.3 IP Rights. All rights, title, and interest in and to the Products, Marks, and other Beryllium intellectual property are owned exclusively by Beryllium or its licensors. Except for the limited rights expressly granted in this Agreement, You do not acquire any rights in the Products, Marks, or other Beryllium intellectual property. Any rights not expressly granted herein by Beryllium are reserved by Beryllium. You shall immediately advise Beryllium if You have knowledge of any potential infringement of any of Beryllium’s patents, trademarks, copyrights, or other IP Rights. 2.4 Nonexclusive Reseller Agreement. Each party acknowledges that this Agreement does not create an exclusive agreement between the parties. Each party shall have the right to recommend similar products and services of third parties and to work with other parties in connection with the design, sale, installation, implementation, and use of similar services and products. Notwithstanding the foregoing, once You establish a Commissionable Lead (as defined in Section 4), You will not refer such Commissionable Lead to a competitor of Beryllium that offers a product or service similar to any current or publicly announced Cuick Trac offering.